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Macy's First Impressions

The quick, ‘beyond-the-size-chart’ breakdown on Macy's First Impressions: how it fits, what it’s equal to at other brands, and when to buy it.

Here’s how Macy's First Impressions fits your child compared to other brands you might be considering, so you know before it’s in your cart.

Size range
Newborn → 5Tnewborn → toddler
Measurements
Height · Weightused by Macy's First Impressions to determine size
Price
$$$ Mid-rangeGeneral tier guide to cost per item
✓ verified against Macy's First Impressions’ own published size charts · 30 Aug 2026

What size is (and isn’t) like Macy's First Impressions at other brands?

Find your child’s Macy's First Impressions size on the left. Twins wear the same number the same way — your size carries straight over. Strangers use the same number but cut it shorter or longer, so don’t trust the label alone.

Macy's First ImpressionsSize twinssame number fits the sameSize strangerssame number, different cut
Newborn16–21"
3M21–23.5"
Bobo Choses↑ longerIl Gufo↓ shorterEddie Bauer↑ longerJacadi↑ longerTommy Hilfiger Kids↑ longer
6M23.5–26.5"
Il Gufo↓ shorterEddie Bauer↑ longerTommy Hilfiger Kids↑ longerBobo Choses↑ longerMayoral↑ longer
9M26.5–28"
Il Gufo↓ shorterBobo Choses↑ longerMayoral↑ longerEddie Bauer↑ longerTommy Hilfiger Kids↑ longer
12M28–30"
Bobo Choses↑ longerMayoral↑ longerNew Balance Kids↑ longerIl Gufo↓ shorter
18M31–33"
Il Gufo↓ shorterMayoral↑ longerNew Balance Kids↑ longerBobo Choses↑ longer
24M33–35"
Bobo Choses↑ longerNew Balance Kids↑ longer
2T32–33.5"
Burt's Bees Baby↑ longerCarter's↑ longerGymboree↑ longerLittle Planet by Carter's↑ longerMini Mioche↑ longerOtter Avenue↑ longer+26 more
3T34–37.5"
Polo Ralph Lauren Kids↑ longerEddie Bauer↑ longerNautica↑ longerReebok Kids↑ longerCarter's↑ longerGymboree↑ longer+24 more
4T38–41.5"
5T42–44.5"

In short

Where labels drift. The exceptions are the “strangers” above — e.g. at size 18M, Il Gufo, Mayoral, New Balance Kids cut the same number differently. Check those before you trust the label.

Bottom line: for most sizes, a Macy's First Impressions number is a safe bet elsewhere — measure once, then double-check only the handful of “stranger” brands above.

Curious about a size that isn’t your child’s here? Every size, compared across every brand, lives here: Browse all size comparisons →

Should you buy Macy's First Impressions?

Consider it if…

  • Its sizing spans a wide range, so one brand can cover several years.

Think twice if…

  • Macy's First Impressions publishes limited body measurements, so fit is judged mainly on height.
  • It isn’t sold on third-party marketplaces like Amazon — you’ll buy direct or from select retailers.

Skip the cross-referencing — let Little & Youth do it.

Enter your child’s measurements once. We’ll show their Macy's First Impressions size and their size at 100+ other brands, each from that brand’s own chart.

Find my child’s size →Shop Macy's First Impressions ↗
Their Measurements. Right Size. Brand by Brand.

A few things parents ask that the chart won’t tell you

What measurements do I need to size Macy's First Impressions accurately?

Macy's First Impressions publishes height, weight in its size chart. Height is the primary driver on this chart.

Where do I buy Macy's First Impressions?

Macy's First Impressions is sold direct and through select retailers — it isn’t carried on third-party marketplaces like Amazon.

How this is built. The comparisons here are computed by Little & Youth from each brand’s own published sizing. Brands revise charts over time, so confirm on the retailer’s live chart before buying. Independent; not affiliated with Macy's First Impressions.